Who doesn’t love automation? Shopping carts and membership site automate your sales and content delivery. Email autoresponders automate relationship building. And calendar apps automate your schedule, putting an end to the frustrating back and forth setting appointments.
Not only does automation save you time, but it helps ensure quality and consistency as well. Just imagine how confusing it would be to your customers if you didn’t have a shopping cart, but instead sent them an invoice for every purchase, and each invoice was a different cost. Or what if you 16-week group coaching course sometimes arrived by email, and sometimes in your Facebook group, and sometimes not at all?
Now these might seem silly, over-the-top examples, but this is why automation tools exist — to keep everything running smoothly and as expected.
Can you automate everything? No. But you can implement this same level of efficiency and consistency by creating systems and workflows.
What would happen if your project manager or executive VA were no longer able to work? Could you easily (and quickly) train someone else to take over? For too many small business owners, the answer to that question is a definitive NO.
When all the instructions for completing a task reside only in one person’s head, you’ve set yourself up for catastrophe. Sure, in the event that someone becomes ill or wins the lottery, you would probably recover, but how long would that take?
Rather than risk struggling with logins and procedures, make it a point to document every task in your business, from how you manage your email to how a new product is launched. That way, whenever your best VA takes time off from work, another team member can step in and cover for them.
Seek Out More Efficient Systems
Just because things were done in a certain way “way back when” doesn’t mean that it’s still the best way to do things today. Today, there are many advancements in the tools and applications we use both in our business and personal lives that are far more efficient.
Where can you make your business more efficient, while still keeping the personality and brand your clients love and trust?
· A hosted help desk solution with “canned responses” to the most common questions. Click a button and answer in seconds instead of typing out a 3-paragraph response.
· Documented processes and templates ensure everything is formatted in a way that matches your brand, and will save you hours on every worksheet, resource guide, and even sales pages and blog posts.
· Duplicate your repeatable projects inside your project management system, change the dates and key details, and instead of spending 30 minutes assigning tasks to your team, you’ll spend 30 seconds.
It might also be time to upgrade your tools, if what you’re using is no longer as efficient as it could be. For example, if your autoresponder can’t move customers from one email funnel to another based on their behavior, you’re missing out on sales.
Take a look at your business and the tasks you and your team perform daily, weekly, and monthly. Where can you be more efficient? What tools would help you maximize your time? Making changes in these areas will add hours to your day, and greatly reduce your overwhelm and stress levels as well.
At IBOSS Inc., we work with business owners to provide guidance and feedback on managing and optimizing the personnel and back-end aspects of their business.
Connect with us to set up a Discovery Session to take a look at your business and learn more about your business needs and challenges and how we can support your business goals.