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5 Keys to Getting Past the Bursting Point

It can be REALLY tough to run a business, especially once you hit 6-figures and beyond.

The struggles are not talked about enough, often swept under the rug – brought to life only in tearful late night discussions or moments of extreme frustration.

If you aren’t prepared to navigate this stage of growth – what I like to call the bursting point – you may find yourself experiencing some of the following:

You are (finally!) making money… only to see it all go right back out the door again and you have no idea where it went. (YIKES!)

Instead of working less, you are now working 24/7 trying to get everything done, there is no light at the end of the tunnel and you have no idea how you got yourself into this mess.

You started your business to do what you love, but your day is now full of work that you loathe and you rarely have time for the fun stuff anymore.

You fly by the seat of your pants in your business, not sure what you are going to offer next and suffering from the roller coaster ride of last-minute promotions.

Sadly, your spouse and/or kids are asking you why you are working so much and may even be begging you to turn off the computer or put down the phone so they can spend time with you. (also YIKES!)

Even though you want to grow you can’t possibly take on one more client or project – if you try to cram one more thing in you might just burst!

Bottom line is that you are tired, frustrated and starting to wonder if it’s worth it.

The bursting point is when you simply can’t take anymore without sacrificing more time, energy or money than you are willing to give.

The bursting point is a rite of passage in business – it means you have created something that people want (yay!) but that you can no longer provide all on your own. It’s the stage where demand outweighs your capacity to serve.

This can either be a painful or exciting phase in your business:

  • Painful if you keep trying to do it all yourself and serve beyond your capacity
  • Exciting if you embrace that your business is becoming bigger than you and it’s time to do things differently

This generally happens in early 6-figures – anywhere from $100K to $250K depending on your business model and how much you can handle on your own. The number doesn’t matter as much as the experience of wanting to grow but not having the capacity.

Once you recognize you are at the bursting point, there are 5 areas of your ecommerce business you will want to develop to get through the struggle:

1) Planning
In the early stages of your ecommerce business, you can probably get away with a spontaneous, take things as they come approach – but as you grow that’s something you’ll need to adjust. As your sales and/or product offerings grows, planning ahead and strategically mapping out what comes next will reduce the frantic nature of the bursting point, and ultimately your stress level.

Strategy and planning are the cornerstones of intentional business growth and involves more than just setting goals; it’s about creating a comprehensive strategy that encompasses various facets of the business, from operations and team growth to metrics/KPIs and finance.

Developing the area of Planning isn’t just about charting a course; it’s about crafting a roadmap that addresses the challenges and opportunities that can arise during periods of growth. One of the main objectives of our Business Accelerator Roadmap is to provide clarity, direction & a plan!

2) Product
By honing in on your product offerings, you not only satisfy the immediate demands of your customer base but also fortify your business for sustainable growth in the long term.

It’s about curating or enhancing a product or product suite that resonates with your target audience and distinguishes your business within the ecommerce landscape.

3) Processes
The only way to create freedom for you, and a strong foundation for your growing business, is to build out systems & processes. Systems keep everyone on the same page, doing work the way you want it to be done. Systems & processes are key to increasing capacity.

4) People
DIY can get you to 6-figures, but it won’t take you past the bursting point. You need to get clear on what your role is as the CEO (your YES List) and then bring in the right people to take the other work off your plate.

Developing the People aspect of your business isn’t just about hiring more hands; it’s about reviewing your current team or organizational structure and assessing the right people to put in place to align with your business goals and growth. By doing this, you can begin to cultivate a culture of collaboration, innovation, and resilience that propels your team to excel and not only be equipped to handle the pressures of the bursting point but also be inspired to go above and beyond to enhance your customer experience.

5) Performance
Investing in KPIs and metrics involves more than just monitoring performance; it’s about defining metrics that align with your business goals and using them to drive actionable outcomes. By tracking your metrics, you can gain a deeper understanding of performance across various facets of your ecommerce business. Equipped with this information, you can make data-driven decisions, optimize operations, and ultimately propel your business through the bursting point with confidence and resilience.

The bottom line is – what got you to 6-figures is NOT going to be what gets you through it (and beyond.)

If your vision is bigger than your bursting point it is time to make these changes. And if you are looking for a strategic roadmap to help you navigate this, then the Business Accelerator Roadmap VIP Day is for you, and we’d love to connect!

Schedule a complimentary consultation session here!

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Interactive Business Optimization Services (IBOSS) Inc. is an operations consulting and management agency for ecommerce businesses who want to maximize efficiency, optimize operations, and connect with their customers through the power of a memorable experience.

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